2026-06-25
Meet the Nor:disk Marketing Team – High ambitions and plenty of heart
Driven, creative, and curious. A tapas menu with a little bit of everything. That’s the marketing team at Nordisk Clean Solutions. Combining specialist expertise, a fast-paced environment, and close collaboration with sales, business development, and management, the team is helping drive Nor:disk toward a clearer digital presence and a stronger brand position.
We meet the team in the company’s sunlit conference room in the heart of Sandberg Valley. It quickly becomes clear that the team’s strength lies in its combination of independence and collaboration. Each person owns a specific area of expertise, yet everyone is quick to step in when support is needed.
“Each person is like a department within the department. We all have our own areas of expertise and responsibilities, but we still work very closely together,” says Jessica Persson, Brand & Communications Specialist.
Jessica is responsible for the Nor:disk brand – from visual identity and tone of voice to copywriting. Supporting her is Maja Björklund, the team’s Digital Marketing Coordinator, who brings the brand to life through videos, advertising campaigns, and social media content.
“We have tremendous expertise in-house. As a team, we rarely need to outsource anything, which is a real luxury. We can handle most things ourselves and stand on solid ground,” says Maja.
Taking charge of the entire dishwashing operation
The pace is high. Product launches follow one another, the offering continues to expand, and the team must balance local, national, digital, and sales-driven needs while ensuring all communication remains aligned.
According to Anna Leo, Head of Marketing, the mission is clear: work closely with sales and management, understand the business, and support growth objectives through marketing. But also, to position Nor:disk alongside its sister companies and strengthen cohesion across the business.
“Together with our sister company Silanos and now Rekal, the newest addition to the Group, our offering has become even stronger – and we need to make that clear to our customers. Our shared ambition is to provide complete solutions for professional dishwashing operations, with a focus on simple, sustainable, and efficient solutions that make everyday life easier for our customers,” says Anna.
Agile in practice
When asked what initiative or change has made the biggest difference in their work, the team’s answer is unanimous: adopting agile ways of working. Just over three years ago, the company implemented an agile framework with sprints, continuous prioritization, regular check-ins, adaptive planning, and quarterly meetings involving the entire organization.
“We have a completely different level of focus now and work much more proactivity. The job becomes easier when every department shares the same priorities and objectives for the quarter,” says Ulrika Ahnfelt Gran, Product Communication Specialist.
Ulrika is responsible for all product communications as well as planning and executing trade fairs. She works closely with both the product development team and the sales team. According to Caroline Antonson, Global Sales & Marketing Coordinator, this close collaboration is one of the key reasons behind the team’s success.
“Our job is to help other departments translate complex information into something customers can easily understand, and to create content that genuinely support the sales process,” says Caroline.
The agile approach also creates room for continuous improvement. The team is constantly exploring how new digital tools – including AI – can be used to streamline workflows, enhance creativity, and create even greater value for the business.
Everyone uses Google
Much of Nor:disk’s sales material still consists of traditional print production, such as brochures, flyers, and roll-up banners, as the industry has historically been slow to embrace change. However, a generational shift is underway, and the marketing team continues to push for a stronger digital presence.
“The industry is changing, and digital platforms are gradually replacing print – so we need to adapt,” says Anna.
“Not everyone subscribes to the magazine Hotell & Restaurang – but everyone uses Google,” Jessica notes.
“We also need to learn when something is good enough. Sometimes we can be a little too ambitious,” Caroline adds with a smile.
With four launches completed in 2025 and more in the pipeline for 2026, one thing is certain: the Nor:disk marketing team has big ambitions and we look forward to following their journey.